Digital advertising campaigns for Consumers’ Checkbook reports, featured in Axios Local and City Cast’s weekly newsletters. Wrote copy and designed graphics following each organization’s parameters, including Smart Brevity for Axios.
Both campaigns exceeded their respective base line, with the ad promoting “65 things you (probably) shouldn’t pay for” setting a record with a 7.8% click-through rate, 29x Axios’ benchmark.
Dani Dredger 